is a Danish market research institute offering quantitative and qualitative market research. The staff consists of 10 market researchers and 120 interviewers. We have an in-house CATI-center and facilities for focus groups. Our competences cover a wide range of research methods and techniques and we are specialised in customised market research.

We conduct surveys on the consumer market and on the business market - often by combining quantitative and qualitative market research. We are specialised in:

CUSTOMISED RESEARCH
FOOD and CONSUMER RESEARCH - FOOD FOCUS
SEGMENTATION
More about Food Focus

Our unique tool is SOPHI@ABC for research in segmented markets. SOPHI is our CATI-system and ABC is an acronym for Adaptive Bayesian Classification. Sounds scary, but the underlying idea is really very simple. It classifies respondents in telephone surveys (or other kinds of computer assisted interviewing) by asking as few questions as possible in an 'intelligent' order, and stoping when classification is succeded. SOPHI@ABC is useful whenever you have a task of classification to prior defined groups or segments, described by the way they have answered a set of questions.

You will benefit from using the system in several situations. SOPHI@ABC provides a short and precise classification "on the fly", giving you the opportunity to ask specific questions to one or more segments and to use the segment as a screening or recruitement criteria for focus group interviews or other kinds of qualitative research.

SOPHI@ABC is used in our food and consumer research as an integrated part of the food related lifestyle segmentation. SOPHI@ABC is available on the internet, Cyber@ABC. Try how it works by classifying your self to the food related lifestyle segments – one of the nine Food Focus archetypes in Scandinavia.
Continue to the test click here …